In today’s digital age, a brand’s visual identity is more important than ever. A well-designed brand can convey trust, credibility, and professionalism and leave a lasting impression on your audience. In this article, we’ll discuss the importance of quality design for your brand and the metrics and insights that support it.

Firstly, let’s look at the numbers. According to a study conducted by Adobe, 59% of consumers globally prefer to engage with beautifully designed content. Additionally, 38% of people will only engage with a website if the content/layout is attractive.

But what makes a design “beautiful”? It’s not just about aesthetics; good design goes beyond making things look pretty and serves a functional purpose in guiding the user’s experience. It’s about creating a cohesive visual language that effectively communicates your brand’s message and values.

A study by McKinsey & Company found that companies that prioritize design outperformed their competitors by a significant margin. These companies saw a 32% higher revenue growth and a 56% higher total return to shareholders over five years.

So, it’s clear that investing in quality design can significantly impact a business’s bottom line. But it’s not just about financial gains. An effective strategy can also help build brand loyalty and increase customer engagement.

A study by Siegel+Gale found that brands perceived as “simple” are 63% more likely to be recommended to others and 61% more likely to be purchased. Additionally, the same study found that customers are willing to pay a premium for brands perceived as simple.

You may think, “I don’t have the budget for a design agency.” But that’s where brangho comes in. Our team of experienced designers can help your marketing department with day-to-day design tasks, freeing up time for you to focus on larger campaigns and creative work. We work collaboratively with our clients to create designs that align with their brand’s goals and values. Let brangho help take your design game to the next level and deliver results that align with your brand’s goals and values.